Context is important

Content is important

Relate in terms that people understand.  Context is important. 
As the quote obtained from a whatsapp group indicates, some words are useless or hard to conceive in different contexts. The idiom "light at the end of the tunnel" would not ring home or be fully understood by someone who has never been inside a tunnel.

While the comment about "we don't have light" is an exaggeration / made in jest, the humor is great emphasis.

context is important

 

Image credit: https://pixabay.com/illustrations/ads-digital-marketing-advertisements-6370790/

 

Changing Lives in Africa Through Technology - The Impact of Mobile Phones and Technology on Development in Africa - Part 1
Changing Lives in Africa Through Technology - The Impact of Mobile Phones and Technology on Development in Africa - Part 1

Anonymous /

3 Bold Ways to Respond to the Challenges of Urbanization in The Developing World

Anonymous /

3 Bold Ways to Respond to the Challenges of Urbanization in The Developing World
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